When I wrote ‘why you need a blog’ in the title, I meant a blog that is separate from your main business website. You should have a blog there too. But having a forum that you wholly control and can express your thoughts, opinions, and new things you learn and experience is beneficial on many levels. What follows is some of the top 10 reasons this writer feels you need a blog.
- You are building something that will take you places you cannot imagine. A blog is an organic creature that will be fed each time you post and the more it eats it will become great and unique, and lead to new opportunities.
- Blogging is therapeutic. A blog can be a healthy outlet when you need to share something that is important or interesting to you when you don’t have another venue to share it with.
- It belongs to you. When you post to social media, you are creating content for them and they benefit 100% from you. Why hire writers when they have millions of people writing for them for free?! It’s a brilliant strategy because they monetize your content and you don’t make a penny from your work. They keep all the profits for themselves.
- You can monetize your content. Diversify your income stream and add another source of revenue. You can’t do that on your Facebook page.
- Once you blog for some time and lose interest, you can sell it for profit. Businesses will pay well for the traffic you’ve built up for your blog.
- Over time, you will learn and grow through the process. Your writing skills, and/or photographic skills (if you take photos for your blog) will improve.
- Build a network and work with others to even grow your blog further.
- Become an authority. As your writing improves, your blog will gain more respect.
- You can promote your business and services. Even services separate from you primary business. Want to offer writing services? How about photography? Or something else?
- Make a difference. Your well written expressions and opinions can motivate others, expose injustice, create awareness and much more.
A blog does not mean you shouldn’t have a social media page, but instead of posting everything to social media, you can post links to your blog posts and grow traffic and leads.