Category | Domain Development

You are a domain investor. Your portfolio has a lot of domains. Which ones do you develop first? There are two types of development goals: 1) long-term, to make on-going revenue to fund other projects or cover expenses; and 2) short-term, to add value to a domain name and flip it at a higher price tag. First you need to consider the goal: long-term or short-term. Short term domains must be keyword driven. Search volume will drive almost immediate traffic to the developed site. Develop domains first that have significant exact keyword search volume, 1000 exact matches or more. For long-term...

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There is no question about it, for long term revenue domain development is the key. Development not only returns higher ppc revenue and performance but also allows domainers to move beyond relying solely on ppc advertisement providers. With developed sites, domainers have the power to negotiate and sell directly to advertisers, side-stepping the middle guy, and get full value for their properties. The major difficulty to overcome, however, is the time, effort, and money involved in developing domains into full sites. Just a handful of sites can run into thousands of dollars in developer...

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