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Category | Branding
20 Jan
The New BP
20 Jan 2011 |
Posted by ideae.com | 0 Comment.
Ever since I saw the first ad for the new Boston Pizza re-branding marketing campaign I felt the need to make this post. Finally have made the move. Here is what goes through the mind: "Why, oh why, would you want to be associated with the 'other' BP brand after the tearful disaster of 2010?" Just like Exxon Valdez, BP, aka British Petroleum, will go down in infamy as the worst man-made natural disaster in history.